About
LIFT12's business model powers two distinct fashion labels that we own, design and distribute: menswear label 9fountains (www.9fountains.com) and womenswear label BLAKE & CO (www.blakeand.com). But it is the technology and approach behind these brands that makes us distinct: OUR APPROACH We use a big-data driven approach to guide all of our design decisions in order to give customers fashion products that they want, when they want them. From crawling websites to analyzing prices and sales data, actionable and real-time information helps us predict which products will sell in each of our sales channels. Our products are quickly and continuously evolving. When an item sells well, we continue to stock it and create variations based on real-time sales data. When it goes out of style, we stop selling it. We apply this logic to each sales channel, helping us deliver the right products to customers in different markets while mitigating inventory risk.