About
Nearcircles (www.nearcircles.com) is a free hyper-local social platform connecting users living in neighbourhoods Nearcircles had a pilot launch for 4 months (July – Oct) to validate its market 2000 active users 60% returning users Listings of local businesses in five neighbourhoods Partnered with Killiney Target Customers: 25-40 yr age groups & expats Market size: 80 million users in 3 countries Platform features Neighbour discussions: Users today ask for neighbourhood suggestions, borrow stuff, review shops) Neighbour groups: Users find like-minded people around them Business model We charge the local shops for targeted advertising to neighbourhood residents. Provision for neighbourhood services such as group taxi booking, talent sharing Market Adoption Neighbourhood themed events, promotion through local shops Targets 250k users by end of 2015. 7% organic user growth