About
Spotted utilises the concept of "gamification" to get players to focus and memorise mobile advertisements. A spot-the-difference game that provides real cash reward, users spent on average 30 to 45 seconds actively memorising each mobile advertisement, at an average cost of 6 cents per engagement. In contrast, leading mobile ad platforms typically yield less than 6 seconds of engagement and cost over 20 cents per engagement. Our method of delivering mobile adverts to users yields significantly higher content retention rate, increased in attention on each advertisement, and provide merchants a much longer time to make a call-to-action pitch. Since our launch on 13 Sep 2014, over 150,000 advertisements have been memorised by 2200 users, a total of 75,000 minutes of user engagement with the advertisements listed on our application. We have also been featured on vulcan post at http://vulcanpost.com/23311/spotted-mobile-game-make-look-advertisements-closer/.